In the early days, digital sublimation transfer paper was constrained by the development of coating technology and coating technology, most of which had a basis weight of 70g and above. Later, with the continuous improvement of coating technology and continuous optimization and reform of coating technology, transfer paper with a basis weight of less than 70g gradually entered the market, and due to its relatively low cost, it received good customer feedback in the printing market. According to incomplete statistics, digital sublimation transfer paper with a quantitative 50g in 2019 will occupy the main market.
The following quantitative 40g digital early transfer sheet has entered the market, but because of its sheet thickness, is less than the amount of ink carrying capacity, printing, winding difficulties in the market adaptability weak. Although it has a strong price advantage. But it was blocked in marketing.
In 2020, the digital sublimation industry will further develop, and more and more printers in printing factories have been optimized. The traditional two-head and four-head printers with a speed of no more than 100m/h are replaced with industrial printers with a speed of 200-300m/h. . This type of industrial printer equipment can print large-area continuous patterns through a single inkjet, greatly reducing the possibility of paper scraping against the nozzle due to damp and arching of the paper, and it also has a more precise control of the winding tension. At the same time, high-concentration sublimation ink cartridges and ultra-high-concentration sublimation inks have gradually entered the market and occupied market share, further reducing the demand for transfer paper ink capacity.
In the case of the dual upgrade of printing equipment and printing ink, the disadvantages of difficulty in winding and low ink holding capacity of digital transfer paper with a basis weight of less than 40g are smoothed out. This type of transfer paper spread quickly in the market.
Overcoming the difficulties of winding and low ink holding capacity, transfer paper with a basis weight of less than 40g gradually shows its advantages in industrial printers: fast drying speed, suitable for high-speed transfer, and low price.
According to incomplete statistics, transfer paper with a basis weight of less than 40g will account for more than 60% of total sales in 2020. With the further popularization of industrial printers and high-concentration sublimation inks, the market share of transfer paper with a basis weight of less than 40g still has room for growth.
